I have over 18 years of experience as a professional journalist active in media since 2003, including work for newspapers, weekly and monthly magazines. I travel a great deal all around Europe and my main interest is always the same: I want to see much more than typical touristic highlights and inform readers about places which locals recommend. Very often, I have found an interesting place, one that had almost no promotion on touristic websites, and I have thought: why is this place so hidden on the internet? This is the reason I started a tourism advisory: because I think people outside of the media do not know so much about journalistic needs and expectations.
Right now, after the corona pandemic, is a good time for the restart of touristic promotion campaigns. Thanks to my services, you will get a detailed analysis of your promotional materials, such as your website, leaflets, and other promotions. Also, you will get concrete advice from me on how to recreate your PR materials, so they are understandable from the perspective of the journalist and also a foreign tourist. I will find for you the best journalists from the Czech media, inform them about your location and connect you with these professionals so that you can invite them for a press trip to your destination and they will write about your place.
Also, I am happy to prepare a schedule of a press trip for several days for me to visit your local attractions with the aim to write articles for Czech newspapers, magazines, and online media about it.
How can I help?
Tourism restarter kit
I will visit your town and spend two weeks observing and analyzing how it is promoted with the result of a detailed analysis of your current promotional materials, a proposal for changes in the presentation, and proposal for a press trip so it will be attractive for journalists according to their concrete requests.
Promotion of your city
To promote your city in the Czech Republic, I am happy to prepare a schedule of a press trip for several days for me to visit your local attraction with the aim to write articles for Czech newspapers, magazines, and online media about it. I will find out the topics about your city that could be interesting for Czech media.
Promotion of your region
To promote your region in the Czech Republic, I am happy to prepare a schedule of a press trip for several days for me to visit your local attraction with the aim to write articles for Czech newspapers, magazines, and online media about it. I will find out the topics about your region that could be interesting for Czech media.
Who could need my professional advice?
Do you inform tourists before visiting your city about what they must see? Will you be inspired by promotional materials?
Do you participate in the effective development of your town or region? You have various promotional materials, but you are not sure if they are effective enough? Do you establish cooperation between various entities in order to attract more visitors to the region?
There are probably many cultural spots in your area, but how does a journalist or tourist recognize that your place is unique? Do you have all important information on your website?
Can visitors find your castles and chateaux, monasteries, churches, synagogues, palaces, strongholds or city monument reserves easily?
Activities for Children
Do parents have a chance to learn about your children’s attractions, non-traditional tours, interactive exhibits, courses or organized excursions for children?
Can diners find your cafe, restaurant, wine cellar, brewery, chocolate factory or patisserie?